Mulberry acknowledge the benefits of carefully targeted email campaigns to cultivate potential prospects and stimulate new business. An important and economic tool in your marketing mix, email campaigns contribute to achieving brand recognition and fulfilling your marketing strategy. Carefully targeted - with creative head and subject lines – they inform and increase engagement, while enabling the collection of essential data from which you can measure and grow your business. Our focus is upon generating and converting leads to drive your sales and content marketing. Offered as an add-on service, we specialise in Mail Chimp, Get Response and Active Campaign for tools that synchronise with your objectives to segment and target your audience with the aim of maximising ROI.
Nothing speaks more immediately of your company’s unique values, products and services than a well-designed web site. It’s your face to the world and the foundation of your digital strategy. We recognise that there can be no compromise involved. Mulberry implicitly understand the importance of maintaining a relevant and up-to-the-minute web presence, with powerful content that extends your reach and differentiates without diluting your core messages. We build bespoke websites using the Silverstripe CMS, fashioning navigation that gets your customers to where they want to be and where you have the best opportunities to establish profitable engagement. A consistent and seamless experience conveys every aspect of who you are - driving your sales and content marketing with smooth functionality, regardless of the device upon which your customers choose to view.
Bringing customers to your website is only the first step. Once there, you will want to satisfy their expectations with a highly efficient sales platform. Mulberry’s technical expertise, in conjunction with our practical creative approach, will incorporate all the key features you need to deliver exceptional performance and provide an effective showcase for your products. Attractive design complements the sales journey, ensuring a rewarding experience for you and your customers. We implement flexible and agile ecommerce. Ease of use and access enable you to be truly responsive in achieving tasks - such as changing the hierarchy of your website, or updating services and your product information. Security and convenience derive from our application of CS Cart software which integrates with over fifty payment gateways, including: PayPal, WorldPay and Amazon Payments. These payment options offer painless transactions that combine with our overall enhancement of the user experience to encourage that precious repeat business.
Everyone is competing to be found and Mulberry can help you stay ahead of the pack. Effective SEO is essential to building your brand awareness and achieving commercial advantage. We tailor our approach, identifying and distilling the essence of your company to maximise your presence in the places that attract and engage new customers. Natural search selection is at the core of any social media strategy. We use the technical components as the building blocks for your success. From defining your keywords, applying a process of rigorous testing, to analysis and tactical input to optimise your conversion rates. SEO validates and promotes your marketing campaigns; enabling the sharing and amplification of your content. It’s fundamental to your outreach and how you are perceived in the wider digital world; ensuring you maintain consistent messages and on-brand language in all the content you share.
Much like your business, your website is a constantly evolving entity. Nothing should be regarded as set and if you want your presence to remain highly visible in the battle for search engine supremacy you should be constantly re-evaluating and optimising. A Mulberry website audit will ensure that there is nothing detrimental holding you back from connecting with new customers, while identifying paths to improvement that respond, comply and align with all the key search engine criteria. We identify real or potential issues across the full technical spectrum for a comprehensive audit that includes: keywords, missing elements, duplication, broken links, your backlink profile, content, social media, speed and format. We test, measure, analyse, evaluate and refine to improve your user experience and keep your functionality in peak condition. Our rigorous process provides ongoing recommendations that feed into your strategy and ensure you get the best outcome, whether applied to a new or existing website. You’ll get clarity and actionable insight from us to ensure that your website continues to compete; to gain the ranking you deserve and to deliver efficiently on your investment.